An information professional in a Web 2.0 world:
- Thrives on change and is willing to let go of old, established ways of doing things if necessary in order to meet the changing needs of clients
- Is discerning about choosing web 2.0 tools that best meet the user’s needs rather than focusing on a technology just for the sake of it or because it is new.
- Is comfortable using Web 2.0 tools for collaboration with others in order to pool knowledge and work towards shared goals.
- Understands the power of non-textual information sources such as pictures and video, and has the ability to sample and remix media content in order to support the communication of information.
- Trusts the ‘wisdom of the crowd’ and is able to harness the collective intelligence by facilitating and supporting user-generated content
- Has a genuine understanding of the information culture of patrons that has come about through interaction and conversation with them in online social spaces.
- Has a flexible attitude towards making mistakes and experimenting with technology, and is willing to change a Web 2.0 tool if patron response and feedback indicates that it is not fulfilling a need.
- Creates channels for communication that allow for users to participate in discussions and to contribute content.
- Shapes information services to reflect user preferences and expectations rather than assuming that patrons will conform to a traditional library view.